Marketing with an email campaign has a proven method of successfully communicating with their clientele. This article offers several strategies and techniques to help ensure that your business’ email promoting campaign will be effective.
Get Personal
Make your emails as personal as you can. As with all other marketing techniques, a customer is more likely to engage in a business transaction with you once you establish a personal connection with them. For instance, if you are aware of the reason a customer signed up to receive your emails in the first place, be sure to include that reason in your email. If it feels more like a formal letter to them, they’ll likely delete it. Including their first name in the email is a simple way to personalize.
Communication is Key
Tell them exactly what kinds of emails they’ll be getting and when they will be receiving them. This allows new subscribers to be aware of your frequency and content. Send your subscribers happy birthday emails. Include an optional field for customers to opt-in so they can receive a birthday wish. This simple step will make customers feel like you care about them, especially if your greeting has a coupon included with it. Email marketing will fail unless you give your customers an incentive to read it. Give them a persuasive reason to conduct business with you.
Getting Permission
Always obtain permission before you begin contacting via email marketing. Unwanted emails qualify as spam and they will be deleted. You could also be in violation of your ISP’s policies if you send out mass emails to consumers who do not chosen to receive them. It is absolutely essential that you have an individual’s permission before adding them emails. If you avoid doing this, consumers will think you are spammer and throw your communications in the trash. Your email provider may suspend your account if they receive numerous complaints being filed by consumers.
Tip!
Do not send emails encouraging people to ‘buy now’. This tactic will eventually backfire.
Test variations of your subject line via A/B testing method. This provides a simple way of seeing which subject lines garner higher open rates and which ones are simply ignored.
Think Twice Before You Hit Send
Put information that is useful in your emails and avoid only including information to make a sale. Give your subscribers special articles, things they may not find on your website. Only send emails that contain useful information; customers will unsubscribe if you bombard them with useless information. Avoid sending them long-winded emails that come across as sales pitches in order to avoid insulting their intelligence or losing their confidence in you. Your mailings should read like a newsletter providing important bits of information about the industry or business itself. People will not find your sales pitch interesting and this may turn off many potential customers. While your messages might be beneficial to you as a selling medium, it is important that you provide interesting information to your customer base.Try to give useful information in your emails, such as a clever new way to use a product, or a special promotion. Once you have a design you deem perfect on your computer, test it across all browsers, email clients, including Linux. After you have a few people read your email, encourage them to spread the word to people they know. This is an organic way to grow your business.
Marketing Campaigns
Make your marketing campaigns mesh with various special events. Plan for these occasions ahead of time. Develop specific marketing campaigns for significant retail holidays such as Valentine’s Day, Easter and other important dates. You should be able to get better sales by marketing in the slower periods of the year. TIP! Avoid sending out important marketing messages too close to major holidays. Many people will never even see your email because they will not be near their offices or their computers.
Tip!
Use active and passive forms of feedback to improve your email-based campaigns. Active feedback means things like customer opinions or suggestions.
You can follow up with your customers by sending out a coupon for future purchases. Make sure a link that directs them to this coupon. Give your customers an example or two of the potential savings on their purchase.
It’s All About the Details
Keep subject lines to a minimum of 60 characters long. Many email clients will often truncate the subject to this length if they go over. Some email clients are simply unable to display longer text. Regardless of this, your subscribers will only need to see that many letters in order to make a judgment as to whether your message is worth keeping. Also, your emails should use the same logo and company logo. The font you choose should be easy to read.
Tip!
When designing your email materials, try not to overuse graphics. Many email clients don’t allow images to load, so sending a highly graphic-dependent message is useless, as many of your subscribers will be unable to make sense of it.
