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Loading Up: The Importance of Monitoring Website Performance
For a business operating in the digital space, the company website isn’t just a useful hub of information, it’s also a tool for promotion, managing customer relations, building leads, gathering insights, and selling products directly. For this reason, it’s important to monitor site performance and make adjustments accordingly. Here are a few tips to get you started, courtesy of DVGPro.com.
User Insights
Understanding user insights is key if you want to get the most out of your website. With the right tools in place, it’s possible to track bounce rates, click-through rates (CTR), browse locations/durations, and spending habits. With this critical information, you can then adapt the website itself or your services and accommodate customers more effectively. This information can then feed out to benefit other areas of the business.
Automating Process Management
Process management is an essential part of monitoring and managing a website, and it can be optimized with automation + AI capabilities. This allows you to use analytics to ensure processes are running smoothly and productivity across the entire enterprise is increased. This applies to customer service, marketing, personnel management or any other sector of your business. An automation and AI platform typically includes features such as workflow automation, data integration, and reporting capabilities so businesses can streamline complex business processes and reduce errors.
Customer Protection
It’s important to remember that the website itself can also pose a threat to your customers and their sensitive information. Data breaches, for example, cost businesses upwards of $4.5 million on average according to a report by IBM and the Ponemon institute, taking into account government fines and erosion of consumer trust. Monitoring your website for threats, then, is key as this can help you to react to breaches quickly or activate the infrastructure needed to handle potential threats.
For help with this, start by reading beginner guides to cybersecurity and looking into threat detection tools. You can also take contingency measures with password encrypting PDFs – sensitive files can be locked to protect against unauthorized users, and using a PDF editor, you can make changes to these documents without having to print anything out. Simply upload the file online, edit, download, and share.
Site Reliability
Beyond malware and data breaches, the basic reliability of your site and the upkeep of its servers can have an impact on customer relations and even affect sales. Under the umbrella of site reliability, you should consider defunct links, sluggish load times, and, in worst-case scenarios, server crashes. To ensure that your site is working as intended from top to bottom, Netwrix notes that monitoring tools are often necessary, or you could bring in applications to help automate some of the menial adjustments and alert you of issues as/when they occur.
SEO
If you want to boost your website’s ranking on search engines, it’s important to first understand its strengths and weaknesses. Load times, interface design, input response, and other factors can ensure it’s looked upon favorably by the algorithm. These are, in turn, affected by image sizes, text quantities, coding, and more. By tracking site performance, you’ll know which of these areas needs adjustment, and you’ll be able to work incisively with your developers to ensure improved results moving forward.
Performance Metrics
Tracking your site’s performance is key, but you should also pay close attention to the metrics you’re using to operationalize success. Transaction/conversion rates, for example, cut straight to the point, showing how many people are making purchases and/or submitting their information. Your unique visitor count, on the other hand, presents a true audience size and can be broken down page by page. Make sure to review your performance metrics and ensure they are relevant to your wider business objectives.
For businesses operating in the digital space, the company website is of crucial importance, as is using automation and AI, and monitoring web performance allows us to make refinements that ensure smooth, successful running. Set up the infrastructure to track and adjust now – your customers will thank you for it later.
By Chelsea Lamb
