There’s not very much that’s more exciting than launching a brand new business!
However, there’s a lot more that goes into operating a successful business than launching it and signing a contract with your first clients.
For instance, as a business owner, you need to continually market and promote your business and its products or services so that you can increase your brand exposure and continue to attract prospective clients over time.
That said, marketing and branding can easily be some of the most significant expenses incurred by a new business.
So how can you promote your brand when your marketing budget is set at $0?
The answer?
Easily!
Social Media Marketing
As the name implies, social media marketing is the process of leveraging social media to promote your brand.
But the best part is that getting started with social media marketing is 100% free of cost!
Of course, sponsored or paid PPC ads on social media isn’t free, but creating a business profile, getting active, and regularly posting content doesn’t even have to cost a dime!
Social media is another great way to increase brand awareness because almost every person on the planet has at least one social media account.
On Facebook alone, there are some 2.85 billion active monthly users, which means that when you add other social platforms to the equations, such as Twitter, Instagram, Linked In, and TikTok, brands have the opportunity to reach a potentially massive online audience.
Keep in mind that your brand won’t necessarily need to be active on all social media channels, only on the ones where your target audience is most active.
Therefore, make sure to take the time to do a bit of audience research first and then get started promoting your business with this free marketing tactic.
Search Engine Optimization
SEO or Search Engine Optimization is the process of optimizing your new business’s website to be more visible to search engines and, in turn, their users.
By using the right keywords in your website content, optimizing your site speed and other on-site factors, and building a solid backlink profile, you can quickly increase the amount of traffic coming to your website.
That said, SEO can be quite a costly endeavour if you choose to hire someone to help you out.
However, for businesses with little to no funds available for their marketing budget, there are many free resources available online that can help you learn the ropes of SEO for yourself.
Then, by making a few minor adjustments, you should start seeing more people landing on your website from search engines like Google or Bing.
said socal instead of solid
Word Of Mouth Marketing
People love hearing about good businesses, great products, and award-winning services from people they trust.
That’s why you must get started telling your friends, family and anyone else you can about your business.
Create business cards, hand them out to anyone you meet, attend local industry events, and never miss a chance to inform someone about your business.
If possible, share samples of your products or demos of your services, which is a great way to invite people to start talking about your business to their friends and family. Design printable business cards
People love hearing about good businesses, great products, and award-winning services from people they trust.
That’s why you must get started telling your friends, family and anyone else you can about your business.
Create business cards, hand them out to anyone you meet, attend local industry events, and never miss a chance to inform someone about your business.
If possible, share samples of your products or demos of your services, which is a great way to invite people to start talking about your business to their friends and family. Design printable business cards here: www.businesscards.co
By leveraging the power of social media, implementing a few basic SEO tactics, and regularly talking about your business, you can quickly spread the word about your business and get your brand name in front of as many prospective customers as possible!