DVGPro • Practical Content Planning
Choose one audience, one business goal, and four useful posts. Print this worksheet or save it as a PDF from your browser.
Week starting: ___________________ Owner: ___________________
Business goal and primary outcome (inquiries, bookings, repeat purchases):
Audience segment and stage (discovering, comparing, deciding):
Three questions customers are asking, in their own words:
Person or source: ___________________ Permission confirmed: □
What changed? Record a concrete detail and a quote you can substantiate.
Brand voice: three words ___________________ Words to avoid: ______________
| Post | Question / hook | Format + date | Next action |
|---|---|---|---|
| Anchor: story or guide | |||
| Support: useful tip | |||
| Support: FAQ or objection | |||
| Community: ask and listen |
Writing block: ___________________ Visuals block: ___________________
□ One clear audience and benefit
□ Specific headline; no unsupported promises
□ One idea per visual, readable type, strong contrast
□ Descriptive image alt text and permission to use assets
□ Quotes, claims, links, and permissions checked
□ One clear next step
Time spent: __________ Cost: __________ Qualified actions: __________
Supporting signals (choose 2–3): saves ____ replies ____ clicks ____
Customer response worth following up on:
Keep: ___________________ Change one thing: ___________________
Review date (allow 2–4 weeks for a theme): ___________________